About

Introducing Going Anywhere, the Travel Content Creator

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Hello! I am Choi InKyun, a travel blogger and content creator behind Going Anywhere, passionate about exploring the world and sharing the stories of my experiences. Based in South Korea, I work as a Computer Software Engineer by profession and travel internationally at least five times a year. From pre-trip planning to vivid experiences during my travels and detailed post-trip reviews, I share my thoughts and experiences through my blog and social media, connecting with many fellow travel enthusiasts. While my content is primarily published in Korean, it is also shared with a global audience in English, Japanese, and Chinese across various platforms.

Background

I specialize in detailed reviews of various travel experiences, including hotels, resorts, airlines, and activities. To achieve this, I strive to create the highest quality reviews using a range of professional-grade hardware and software, including the latest cameras, lenses, and smartphones. These reviews are crafted into various content formats, such as blog posts designed for long-term search engine visibility and short-form videos on social media for rapid, broad reach.

This content is uploaded in multiple languages (English, Korean, Japanese, Chinese) to my blogs, targeting both Naver (South Korea’s largest search engine) and Google (the most influential search engine globally). Additionally, I produce short-form videos for platforms like YouTube Shorts, Instagram Reels, Naver Clip, and Xiaohongshu (one of China’s major social media platforms) to ensure my content reaches a wide audience interested in travel.

I have a particular interest and expertise in hotels and resorts. With over 15 years of experience sharing and discussing hotel loyalty programs and stay experiences, I can provide deep, professional reviews based on this background.

Why My Content is Special

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  • Naver Official Travel Influencer:
    • Recognized for my influence on Naver, South Korea’s largest search platform, I actively operate as an official travel influencer, significantly impacting Korean travelers’ decisions on accommodations and activities.
  • High Engagement Rate:
    • My blog boasts a high engagement rate, with an average user session duration exceeding 4 minutes. This reflects the quality of the content and has helped build a loyal readership.
  • High Reach:
    • My blog is optimized for various search engines, including Naver (highest market share in Korea) and Google. I also maintain a presence on Instagram, YouTube, and Xiaohongshu (a popular social media platform in China), ensuring broad exposure.
  • Professional-Quality Content:
    • I shoot using the latest professional cameras, high-quality lenses, and high-performance smartphones. I also edit photos and videos using professional software, continuously upgrading my hardware and software to maintain the highest review quality.
  • Proven Track Record:
    • I have successfully collaborated with top luxury hotels and resorts in various countries and cities, including JW Marriott, Conrad, Banyan Tree, and InterContinental, building strong partnerships.

Mission

  • My mission is to inspire travelers by showcasing the best destinations and accommodations, emphasizing authentic experiences, ethical tourism, and sustainability. I strive to create content that aligns with the values of partner brands, fostering meaningful collaborations that enhance brand awareness and reader engagement.
  • As part of this mission, I aim to maximize the visibility of hotels and resorts in Naver and Google search results. I achieve this by continuously researching search engine optimization (SEO) strategies, producing high-quality content, and actively engaging with my audience to ensure lasting impact.

Blog & Social Media Information

📝 Naver Blog (Targeting Naver Search Engine)

Links:

Statistics:

🌍 going-anywhere.com Blog (Targeting Google Search Engine)

Links:

Introduction:

  • Features: Tailored for global travelers, this blog provides detailed reviews, travel tips, and destination highlights to inspire and guide readers.
  • Search Optimization: Optimized for Google Search to attract organic traffic from travelers seeking reliable and insightful travel information.
  • Content Style: Delivers high-quality content through engaging storytelling and professional visuals that resonate with an international audience.

📸 Instagram

  • Link: https://www.instagram.com/going.anywhere_
  • Followers: Over 3,400
  • Features: My Instagram account serves as a visual diary of my travel experiences, showcasing high-quality photos and Reels capturing the essence of destinations, hotels, and special moments.
  • Content Style: Combines professional photography with personal storytelling to create engaging and relatable content for my audience.
  • Engagement: Actively engage with followers through comments, DMs, and story interactions, providing travel tips and recommendations.

▶️ YouTube

  • Channel: @goinganywhere1
  • Subscribers: Over 1,300
  • I primarily create YouTube Shorts to share quick and exciting travel moments. Depending on the context, I also produce longer-form videos to deliver more in-depth content. Combining short-form and long-form content effectively showcases the diverse appeal of travel.

📱 Xiaohongshu (小红书)

📍 Google Maps Contribution

  • As a Google Maps Local Guide Level 7, I actively contribute detailed, reliable reviews, photos, and ratings to help travelers make informed decisions about destinations. My high Local Guide level reflects my commitment to providing authentic and trustworthy information valued by the Google Maps community.
  • My Profile: https://www.google.com/maps/contrib/103360099489100302879
  • Why Local Guide Level Matters:
    • Credibility: A higher level indicates consistent contributions and a strong commitment to accuracy and usefulness.
    • Trusted Reviews: Reviews from high-level Local Guides are more likely to be trusted by users, enhancing the impact of my recommendations.
    • Global Reach: Contributions on Google Maps are accessible to travelers worldwide, ensuring broader visibility for the places I review.

Portfolio & Collaborations

🏨 Oriental Hotel Okinawa Resort & Spa

🏨 Okinawa Southwest Grand Hotel

🏨 Novotel Phu Quoc Resort

🏨 GranBay by Sota Suite, Yangyang

Other Examples

Shanghai, China:

Hong Kong:

Bali, Indonesia:

In addition to the collaborations mentioned above, I have partnered with numerous brands and businesses in South Korea, Japan, Indonesia, Hong Kong, and other countries, showcasing diverse destinations and experiences. For more details, please visit my blog and social media channels to find in-depth reviews and engaging content from these collaborations.

Equipment Used for Content Creation

I utilize professional-grade equipment to ensure the highest quality visuals for my content. My primary gear includes:

  • Canon EOS R6 Mark II Camera: This full-frame mirrorless camera delivers exceptional image quality and performance, perfect for capturing detailed travel moments and dynamic scenes.
  • RF 15-35mm F2.8 L IS USM Lens: A versatile wide-angle zoom lens that excels in low-light conditions and provides stunning clarity and depth for both photos and videos.
  • iPhone 16 Pro Max: The latest in mobile technology, supporting advanced photography and videography, making it a perfect companion for quick captures and on-the-go editing.

The camera and lens represent an investment of approximately 5,000 USD, helping me create vivid and engaging content.

Contact Information

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