About Going Anywhere

Introducing Going Anywhere, the Travel Content Creator

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Hello! I’m InKyun Choi, the travel blogger and content creator behind Going Anywhere.

Based in South Korea, I create detailed travel content primarily for Korean travelers, with a particular focus on hotels, resorts, flights, and destination experiences. I travel internationally several times a year and share the entire journey — from trip planning and on-site experiences to detailed post-trip reviews — through my blogs and social media channels.

My main content is published in Korean, particularly through NAVER, one of the most widely used search and content platforms in South Korea. I also share selected content in English, Japanese, and Chinese across various platforms to reach travelers beyond Korea.

Background

I specialize in detailed reviews of travel experiences, including hotels, resorts, airlines, restaurants, and activities. I aim to provide practical and visually engaging content that helps travelers understand what they can actually expect before making their travel decisions.

To achieve this, I use professional-grade cameras, lenses, smartphones, and editing software to create high-quality photos and videos. My content is produced in a variety of formats, ranging from detailed blog posts designed for long-term search visibility to short-form videos that provide quick and engaging exposure through social media.

My content is published across multiple platforms and languages, with a particular emphasis on NAVER for Korean travelers and Google for international audiences. In South Korea, travelers frequently use NAVER to search for detailed reviews before choosing hotels, resorts, restaurants, and travel experiences, making long-form NAVER content an important part of my work.

I also create short-form content for platforms such as YouTube Shorts, Instagram Reels, NAVER Clip, and Xiaohongshu, allowing each travel experience to reach audiences through different formats and channels.

I have a particular interest and expertise in hotels and resorts. With more than 15 years of experience following hotel loyalty programs and sharing hotel stay experiences, I am able to review properties from the perspective of both an experienced hotel guest and a travel content creator.

Why My Content is Special

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  • NAVER Official Travel Influencer:
    • As an official NAVER Travel Influencer, I create travel content for one of South Korea’s most important search and content platforms. My detailed reviews help Korean travelers research accommodations, destinations, and travel experiences when planning their trips.
  • High Engagement Rate:
    • My NAVER Blog has an average user session duration of over 4 minutes, reflecting the strong interest readers have in detailed, information-rich travel content.
  • High Reach:
    • My content is designed to remain discoverable through search engines, particularly NAVER and Google. I also maintain an active presence across Instagram, YouTube, NAVER Clip, and Xiaohongshu, providing additional exposure through visual and short-form content.
  • Professional-Quality Content:
    • I use professional cameras, high-quality lenses, and the latest smartphones to capture hotels, destinations, and travel experiences in detail. Photos and videos are carefully edited to maintain consistently high visual quality across different platforms.
  • Proven Track Record:
    • I have collaborated with hotels and resorts in various destinations, including properties from well-known hospitality brands such as JW Marriott, Conrad, Banyan Tree, and InterContinental, as well as independent hotels and resorts.

Mission

  • My goal is to provide travelers with useful, detailed, and authentic information that helps them discover destinations and make better-informed travel decisions. At the same time, I aim to introduce the unique experiences and strengths of each hotel, resort, destination, or travel brand through high-quality content.
  • I place particular importance on long-term search visibility, especially through NAVER and Google. Rather than focusing only on short-term social media exposure, I aim to create content that travelers can continue to discover while researching and planning future trips.

Blog & Social Media Information

📝 NAVER Blog (Targeting the Korean Travel Market)

Links:

Statistics:

NAVER is one of the most widely used search and content platforms in South Korea, particularly for detailed travel research. Korean travelers frequently search NAVER for hotel reviews, destination information, restaurants, and travel experiences before making reservations.

My NAVER Blog therefore focuses on detailed Korean-language reviews that provide practical information while maintaining long-term visibility through NAVER search.

🌍 going-anywhere.com Blog (Targeting Google Search Engine)

Links:

Introduction:

  • Features: Provides detailed hotel reviews, travel tips, destination guides, and travel information for readers planning trips around the world.
  • Search Optimization: Content is structured with long-term Google Search visibility in mind, helping travelers discover relevant reviews and information while planning their trips.
  • Content Style: Combines detailed first-hand travel experiences with professional photography and practical information to create useful and engaging travel content.

📸 Instagram

  • Link: https://www.instagram.com/going.anywhere_
  • Followers: Over 3,400
  • Features: My Instagram account serves as a visual showcase of my travel experiences, featuring high-quality photography, Reels, and Stories covering destinations, hotels, flights, and memorable travel moments.
  • Content Style: Combines professional photography and short-form video with personal travel experiences to present destinations in an engaging and accessible format.
  • Engagement: I actively communicate with followers through comments, DMs, and Stories while sharing travel information and recommendations.

▶️ YouTube

  • Channel: @goinganywhere1
  • Subscribers: Over 1,300
  • I primarily create YouTube Shorts featuring hotels, destinations, flights, and memorable travel experiences. Depending on the subject, I also produce longer-form videos when more detailed coverage is useful. This combination allows travel experiences to be presented in both quick visual formats and more in-depth content.

📱 Xiaohongshu (小红书)

  • Link: https://www.xiaohongshu.com/user/profile/67be8e14000000000a03d507
  • Xiaohongshu is one of China’s major lifestyle and social media platforms. I primarily share VLog-style travel videos and visual content, providing an additional channel for introducing hotels, destinations, and travel experiences to Chinese-speaking audiences.

📍 Google Maps Contribution

  • As a Google Maps Local Guide Level 7, I regularly contribute reviews, photos, and practical information about hotels, restaurants, attractions, and destinations based on my own travel experiences.
  • My Profile: https://www.google.com/maps/contrib/103360099489100302879

  • Why Local Guide Level Matters:

    • Credibility: A higher Local Guide level reflects consistent contributions to Google Maps over time.
    • Detailed Reviews: I provide photos and first-hand information designed to help travelers better understand the places they are considering.
    • Global Reach: Google Maps content can be discovered by travelers around the world while they search for hotels, restaurants, attractions, and destinations.

Portfolio & Collaborations

🏨 Oriental Hotel Okinawa Resort & Spa

🏨 Okinawa Southwest Grand Hotel

🏨 Novotel Phu Quoc Resort

🏨 GranBay by Sota Suite, Yangyang

Other Examples

Shanghai, China:

Hong Kong:

Bali, Indonesia:

In addition to the collaborations listed above, I have worked with hotels, resorts, tourism businesses, and other travel-related brands in South Korea, Japan, Indonesia, Hong Kong, China, and other destinations.

These collaborations have included detailed Korean travel reviews, international blog content, professional photography, Instagram content, and short-form videos. More examples can be found throughout my blogs and social media channels.

Equipment Used for Content Creation

I use professional-grade equipment to consistently produce high-quality photos and videos for my travel content. My primary equipment includes:

  • Canon EOS R6 Mark II Camera: A full-frame mirrorless camera used as my primary camera for capturing hotels, resorts, destinations, food, and travel experiences in detail.
  • Canon RF 15-35mm F2.8 L IS USM Lens: A professional wide-angle zoom lens particularly well suited to hotel rooms, interiors, architecture, landscapes, and low-light environments.
  • iPhone 16 Pro Max: Used for mobile photography, video recording, short-form content, and quick captures while traveling.

This combination allows me to produce both professional photography for detailed reviews and flexible video content optimized for social media.

Contact Information

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